Technology • Direct-to-Home • Customer Satisfaction

About JVFPL

Jaharvir Fingrowth Private Limited (JVFPL) is a technology-led, direct-to-home retail & distribution company focused on India. Our platforms are engineered to deliver consistent value, freshness, quality assurance and reliable last-mile logistics—while keeping operations sustainable and cost-efficient.

Explore Sbzee Partner with us
Technology-led Direct-to-Home Retail

Our Story

JVFPL was founded to solve a simple problem at scale: bring direct-to-home (D2C) convenience and trustworthy quality to everyday essentials. By combining retail distribution expertise with a modern technology stack, we reduce the distance between producers and customers, create pricing transparency, and deliver a consistently better experience.

We build and operate digital products that are fast, reliable, and measurable. Our first flagship, Sbzee, focuses on fresh fruits and vegetables with affordable daily pricing across Delhi NCR and a roadmap to expand PAN-India.

  • Customer-first product design with measurable service-level objectives (SLOs).
  • Data-driven procurement and micro-fulfilment that protect freshness and reduce waste.
  • Transparent pricing models that benefit both consumers and producers.
At a Glance
  • Incorporation (CIN): U63999DL2024PTC432100
  • Registered Office: Shahdara, Delhi — 110032
  • Corporate Office: Infinity Technopark, Sector 62, Noida — 201301
  • Focus: Technology-enabled D2C retail & distribution in India
  • Brands: Sbzee™ (fresh produce delivery)

Leadership

Portrait of Sumit Tomar, Co-Founder at JVFPL

Sumit Tomar

Co-Founder, JVFPL

Diversified business leader, entrepreneur, and technologist with impact across international trade, fintech, technology, and FMCG. At JVFPL, Sumit drives strategic growth across import–export, beverages, luxury, and industrial business lines—linking modern technology with reliable ground operations.

  • Built ventures in fintech/tech: NeoAPIBox, AssuredPay, Paydash, Indpoint (with Neosprint India)
  • Associated with: Zeespark Consultancy, Finvib India, Jaharvir Group of Companies
  • Expanding into B2C, D2C & quick commerce with high-trust supply chains
  • Expertise: international logistics, B2B sales, product & IT strategy, cross-border growth
Portrait of Chirag Jindal, Chairperson at Jaharvir Group of Companies

Chirag Jindal

Chairperson, Jaharvir Group of Companies

Pioneer in manufacturing and distribution, venture capitalist, and new-age technology enthusiast. Leads plant programs, quality systems, and nationwide distribution—bridging factory floors with data platforms to deliver reliable B2B and D2C operations.

  • Manufacturing excellence: CAPEX, process engineering, GMP/ISO, QA/QC
  • Distribution & channel strategy across multi-city networks
  • Venture investing across retail, FMCG, logistics, and fintech

Our Direct-to-Home Operating Model

Built for speed, quality, and affordability—without adding complexity for the customer.

Source & Assure

Direct relationships with producers; graded selection; multi-point quality checks; demand-based procurement to optimize freshness and price.

Plan & Fulfil

Micro-fulfilment, cold-chain awareness, and intelligent routing to minimise time-to-door and protect product integrity.

Deliver & Support

Predictable delivery windows, proactive alerts, streamlined grievance redressal, and clear SLAs for customer satisfaction.

Technology, Reliability & Security

Our platforms are engineered with a modular architecture that supports scalable APIs, resilient services, and secure data flows. We emphasise observability (metrics, logs, traces), automated testing, and CI/CD to deliver updates safely and frequently.

  • Micro-services & API gateway for integration with payments, identity, logistics and analytics.
  • Role-based access control (RBAC), encryption at rest & in transit, and secure credential management.
  • Automated monitoring, alerting and incident response; uptime and latency SLOs tracked continuously.
  • Privacy by design: minimal data collection, consent-based processing, and strict retention policies.
What This Means for Customers
  • Fast, predictable, and secure ordering experiences.
  • Reliable delivery with real-time status and notifications.
  • Transparent pricing and easy reordering for daily needs.
  • Trust through governance, compliance and proactive communication.

Quality Assurance & Customer Experience

Quality isn’t a checkpoint—it’s a system. We instrument the journey end-to-end.

Grading & Freshness

Multi-point checks, freshness scoring, and vendor feedback loops. Inventory is rotated with short cycles to preserve taste and nutrition.

Support & Redressal

Clear SLAs, simplified refund policies, and responsive in-app and WhatsApp support for faster resolution and higher CSAT.

Sustainability by Design

We adopt responsible sourcing and low-waste packaging, and we optimise routes to reduce emissions. Sustainability isn’t a campaign—it’s a set of daily operational decisions that compound over time.

  • Recyclable & right-sized packaging; continuous pilots to reduce material usage.
  • Demand planning that limits over-stocking and shrinkage.
  • Data-led route optimisation for efficient last-mile delivery.
Sustainable D2C Operations

Service Footprint

We currently prioritise Delhi NCR with a planned rollout to additional Indian cities based on demand and partner readiness. The roadmap follows a repeatable playbook: launch, stabilise operations, extend categories, then scale to new zones.

Delhi NCR Expansion City Expansion City

Governance & Compliance

JVFPL operates under applicable Indian laws and follows modern DevOps and security practices suitable for a retail technology environment.

  • Documented IT governance, secure SDLC, and change management.
  • Periodic vulnerability assessments and continuous monitoring.
  • Vendor & partner due diligence; data-processing agreements where applicable.
  • Clear roles & responsibilities; least-privilege access on infrastructure.
Corporate Details
  • Company: Jaharvir Fingrowth Private Limited (JVFPL)
  • CIN: U63999DL2024PTC432100
  • Email: info@jvfpl.co
  • GSTIN: 09AAGCJ4602C1ZX
  • Brand: Sbzee™ — fresh fruits & vegetables delivery

Careers at JVFPL

If you care about reliability, design, operations and customer outcomes, you’ll enjoy building here. We hire across technology, operations, supply chain and logistics, and we run internship programs for future leaders.

See Open Roles

Frequently Asked Questions

JVFPL (Jaharvir Fingrowth Private Limited) is a technology-driven direct-to-home retail & distribution company in India. We build D2C platforms that prioritise value, freshness, reliability and sustainability.

Sbzee™ is JVFPL’s flagship fresh-produce delivery experience with affordable daily pricing, quality checks and predictable deliveries—starting with Delhi NCR and expanding across India.

We use RBAC, encryption in transit and at rest, secret vaulting, and continuous monitoring. We collect minimal data with clear retention policies and consent-based processing.

We onboard partners with clear SLAs and fair terms. Please reach out via Contact Us with your details and service area.